Saturday 31 March 2012

Meirionnydd - a world-class outdoor activity destination

Plans to develop Meirionnydd as a world-class centre of excellence for adventure tourism will be highlighted in April as part of a £4 million project to support the area’s economy, businesses and communities. This will make Meirionydd a great destination.

Businesses from Snowdonia are being invited to a series of events to launch the ‘Snowdonia - one big adventure’ project where they will be able to learn how they can directly benefit.

The EU-backed project will develop the area’s outdoor adventure sector with the aim of spreading economic and social opportunities to surrounding businesses and communities through enhanced facilities and business opportunities.

The four key sites taking part in the project are Antur Stiniog, Blaenau Ffestiniog; Forestry Commission Wales Coed-y-Brenin, Dolgellau; Prysor Angling Association, Trawsfynydd; and Gwersyll yr Urdd Glan-llyn, Bala.

During March businesses – from accommodation providers to retailers - will be able to visit each site to learn about new projects being launched as part of the project and understand how they can add value to their own businesses.UK activity holidays.

“It is a great opportunity for businesses to see how they can tap into the opportunities and develop,” said Councillor John Wynn Jones who is Economy and Community Portfolio Leader for Gwynedd Council, one of the partners involved in the project.

“We want businesses from the area - from accommodation providers to local retailers - to attend one or all of the events to see what is happening on their doorsteps and understand how they can tap into this exciting new venture.”

He added: “Tourists and day visitors are always looking for ways to enhance their experience, and if local businesses can provide that then it’s a win for all involved.

“It could be anything from providing facilities for mountain bikers to clean and repair their bikes at a bed and breakfast after a day out, to offering special packages and deals in tandem with the main project centres taking part. There are a huge range of opportunities that can bring new economic opportunities.”

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